FROM E-COMMERCE TO QUICK COMMERCE: THE CHANGING TREND OF CONSUMER EXPECTATIONS
Abstract
The expansion of digital retail in India has led to the emergence of quick commerce as a transformative model within the e-commerce ecosystem. This study examines how the shift from traditional e-commerce to quick commerce influences urban consumer expectations. Focusing on Amazon as a traditional platform and Blinkit as a quick commerce platform, the research evaluates delivery speed perception, convenience orientation, price sensitivity, and satisfaction levels. Using a descriptive quantitative approach, primary data were collected from 100 urban respondents through a structured questionnaire. The findings indicate that exposure to ultra-fast delivery has significantly altered acceptable waiting time standards and reduced tolerance for delays. While Amazon continues to be preferred for product variety and reliability, Blinkit has redefined immediacy and convenience benchmarks. The study concludes that quick commerce represents a structural behavioural shift rather than a temporary trend, requiring traditional platforms to adapt to evolving consumer expectations.
Keywords:
Quick Commerce, Traditional E-commerce, Consumer Expectations, Delivery Speed, Urban Retail, Digital Transformation, Amazon, BlinkitDOI
https://doi.org/10.70604/learnint.v3i1.147References
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