The role of ai in shaping influencer marketing strategies for genz and millennials on instagram

Abstract

This research investigates the transformative role of Artificial Intelligence (AI) in designing influencer marketing strategies on Instagram, directed towards Generation Z (Gen Z) and Millennials. With the use of big data analytics, Natural Language Processing, and content personalization, AI is changing traditional marketing practices. Preference for personalized and genuine content expressed across different generations is identified as a core engagement factor. Using a mixed-method research approach that includes surveys, this research underlines the substantial impact AI-led insights have in determining influencer identification, content curation, and promotion of brand engagement. This research explores the transformative role of AI in influencer marketing on Instagram, focusing on Gen Z at 57% and Millennials at 43%. According to the study, 62% of respondents spend 1-3 hours daily on Instagram, and Gen Z spends more time actively. 78% prefer AI-personalized content, yet 40% are sceptical of AI-driven ads. While Gen Z prioritizes content relevance, 65% of Millennials emphasize influencer trust. This research shows that businesses must make use of AI to bridge the generational gap while creating customized and meaningful experiences on social media.